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What is product management
what is a product manager
Product management (abbreviated PM) is the discipline within a company that deals with the planning, forecasting and production, or marketing of a product or products at all stages of the product lifecycle.[1] Product management often plays an interdisciplinary role, bridging gaps within a company between teams of different expertise, most notably engineering-oriented teams and engineering-oriented teams.
Product management often serves an interdisciplinary role, bridging gaps within the enterprise between teams of different expertise, most notably engineering-oriented teams and commercially-oriented teams. For example, product managers often translate business objectives established for a product through marketing or sales into engineering requirements (sometimes referred to as Technical Specifications). Conversely, they may work to explain the capabilities and limitations of the finished product back to marketing and sales (sometimes called a Commercial Specification). Product managers may also have one or more direct reports that manage operational tasks and/or a change manager that can oversee new initiatives. Manufacturing is separate from the research function, the product manager has the responsibility to bridge the gaps if any exist.
product life cycle wikipedia
Product management is an activity carried out within an organizational unit of the company identified as marketing, responsible for evaluating the set of tangible or intangible attributes of the product or service, as well as its price, place and promotion offered by the company to the target market.
Product management is derived from the mix of the 4Ps of marketing (product, price, place and promotion) being essential to know the variables that correspond to the product, because its development depends on them to be able to launch it to the market:
The success of the company depends on a successful product management, so at the level of positions, the professional who assumes such leadership is equivalent to a marketing manager in a service company, where the roles assigned to manage the product in all its phases are practically the same.
product management
Within the marketing mix concept, product management occupies a prominent place alongside the other variables: price, promotion and distribution. Companies are concerned with deciding what goods and services they produce and make up their portfolios, how they do so, what types of marketing strategies they use to market them, and many other related issues.
The execution of product management tasks allows companies to be aware of existing market opportunities, to develop products of a certain nature and usefulness in relation to them and to offer them to potential consumers. In this sense, it could be summarized that product management pursues the profitability of companies, as well as their commercial success by adapting their activity to the needs of the markets.
gantt chart
Product management (abbreviated PM) is the discipline within a company that deals with the planning, forecasting and production, or marketing of a product or products at all stages of the product life cycle.[1] Product management often plays an interdisciplinary role, bridging the gaps within a company between teams of different expertise, most notably engineering-oriented teams and engineering-oriented teams.
Product management often serves an interdisciplinary role, bridging gaps within the enterprise between teams of different expertise, most notably engineering-oriented teams and commercially-oriented teams. For example, product managers often translate business objectives established for a product through marketing or sales into engineering requirements (sometimes referred to as Technical Specifications). Conversely, they may work to explain the capabilities and limitations of the finished product back to marketing and sales (sometimes called a Commercial Specification). Product managers may also have one or more direct reports that manage operational tasks and/or a change manager that can oversee new initiatives. Manufacturing is separate from the research function, the product manager has the responsibility to bridge the gaps if any exist.