Marketing analytics libro pdf

digital marketing plan free pdf template

The marketer of the present (not the future) needs to master the entire customer journey: from traffic acquisition, navigation and conversion optimization, to the most appropriate loyalty techniques. The key is to combine marketing expertise with a high level of analytical skills. What we now call Marketing Analytics.
This book is designed for business managers, marketing managers, digital analysts and all those who in one way or another implement strategies, correctly define their online tactics and effectively measure each of its steps. All this with a practical application of each phase based on a real case.
The marketer of today (not tomorrow) needs to master the entire customer journey: from traffic acquisition, navigation and conversion optimization, to the most appropriate loyalty techniques. The key is to combine marketing expertise with a high level of analytical skills. What we now call Marketing Analytics.

15 free marketing books (pdf)

A complete guide for strategic decision making based on the data provided by web analytics. The structure of the chapters is given by a theoretical part, an analytical perspective, with practical examples at the end of each chapter on the website of a rural hotel. It also includes different graphics, figures and dashboards that facilitate and support the different work schemes to be carried out in our online project.
Another of the resources that you can find are questions related to the topic of the chapter in question on measurements of our business, which once collected, will help us in making decisions. One of the important aspects that I liked the most, is that while others focus on the “conversion pyramid” or steps that a user takes to become a customer, the book gives many tips and examples of one more step of the already converted customer, the loyalty.
Marketing managers, specialists in SEO, SEM, email marketing, Social Media, online marketers and anyone who wants to expand or strengthen their knowledge of Web Analytics and Online Strategy.

marketing course – complete

This is a list of titles that everyone can get their hands on. Why? Simply because reading is an excellent way of learning and most importantly, in this case, it is totally free.
In this list of books you can enjoy valuable content on Digital Marketing, Social Networks, but also other digital topics such as Inbound Marketing, Internet, SEO, Community Management, Content Marketing, Online Reputation or Digital Transformation.
Both the selected topics and the prestige of the authors in this selection of 100 free books on Digital Marketing and Social Networks are a guarantee of an interesting, instructive and enriching reading. Thanks for visiting my blog and enjoy reading these great e-books.

integrating data science into marketing

With our automated delivery and price checking system across sales channels, we can ensure that product changes are displayed with the speed required for quality distribution.
Enrich your catalog with the potential for cross-selling based on perfect combinations of recommended titles from the same imprint or catalog. The dynamic In-Book-Promotion tool gives you full flexibility in the selection of your recommendations: you can leave it up to our intelligent algorithm that automatically selects and assigns titles, manually define your priority titles, or combine automatic and predefined selections.
The dynamic In-Book-Promotion tool is fully integrated into OS and we provide this additional service to our publishers free of charge. It is an important element in our all-in-one system concept.
Thanks to our sales data configuration, you can obtain detailed evaluations of one or several products by title, author, store, genre, country and currency. These analyses can be limited to a specific period of time and exported in an excel table or CSV format.