Key account manager funciones
Key account manager means account manager or customer manager. The Account Manager is the person in the Sales Department who is responsible for managing the company’s key accounts.
A key account has as a prerequisite to be a high billing account. These accounts are based on the Pareto Rule, the sum of the amounts generate 80% of the company’s turnover. Also, key accounts can be those considered as strategic, for example, those related to brand image.
The Key Account Manager, the position in the Sales Department, tends to be confused with the Key Account, which is the account itself. These Key Accounts in turn may have sales representatives assigned to them for the valid execution of the agreements signed by the Management (executive or director, called KAM), the person who manages the account.
A Key Account Manager, within the Sales Department, is closely linked to Senior Management and the Strategic Marketing Plan. These accounts are part of the Strategic Plan because many of them favor the introduction and maturity of a product or service when it is launched to the market. Mainly, they are the first to buy.
key account manager
In an increasingly competitive environment, it is essential to develop new formulas to achieve the sales objectives and profitability of a company. In this context, the professional figure of the Key Account Manager appears as a key player in today’s commercial organization charts.
The classic paradigm of focusing only on sales volume and customer satisfaction has been left behind, since it does not establish a detailed and differentiated treatment of each customer, especially those who are key. On the other hand, strategic customers are becoming an ever greater challenge in business management.
The Key Account Manager profile is the most sought after by companies today because they have experience in the development and acquisition of large accounts, but they also provide customized solutions for clients.
In addition, the KAM is assigned key management indicators (KPIS) to monitor the evolution of the client on a daily basis. These indicators are detailed in the client’s KPI. The key is to identify the main opportunities for your company and for the client.
kam who he is
An account manager is responsible for serving the key customers of a company, in this sense works as a strategic advisor to focus its functions to maintain a productive and beneficial working relationship, both for the customer and for the company in the short, medium and long term.
The intention of the companies is to increase the staff of personnel who are trained and have acquired experience in the commercial and sales area, the job vacancy for the account manager is becoming a successful field of work in which it is worth investing.
The competencies and main functions of the account manager are diverse and complex, the pace at which corporate business is developing is advancing by leaps and bounds, so you must have solid knowledge of the market and be up to date on the needs of customers to know exactly how to offer effective solutions.
Advances in ICT (Information and Communication Technologies) have generated innovative channels that must be fully mastered in order to manage them properly. An account manager has among its most important functions some competencies similar to those of a sales agent:
account manager
Key account manager means account manager or customer manager. The Account Manager is the person in the Sales Department who is responsible for managing the company’s key accounts.
A key account has as a prerequisite to be a high billing account. These accounts are based on the Pareto Rule, the sum of the amounts generate 80% of the company’s turnover. Also, key accounts can be those considered as strategic, for example, those related to brand image.
The Key Account Manager, the position in the Sales Department, tends to be confused with the Key Account, which is the account itself. These Key Accounts in turn may have sales representatives assigned to them for the valid execution of the agreements signed by the Management (executive or director, called KAM), the person who manages the account.
A Key Account Manager, within the Sales Department, is closely linked to Senior Management and the Strategic Marketing Plan. These accounts are part of the Strategic Plan because many of them favor the introduction and maturity of a product or service when it is launched to the market. Mainly, they are the first to buy.